Connection. Delivery. Longevity.
Shotsmith wasn’t built overnight; it was forged over a lifetime on the baize. The founder’s obsession began as a young child receiving a small snooker table for his birthday, then grew as teenager in social clubs, grinding out frames against older player progressing to competitions, improving by trial and error and hours studying professional technique on worn-out VHS tapes. But while watching tennis and golf celebrate their athletes with dedicated, premium brands, he observed that cue sports were being left behind.
Balancing a career in London with continuing sporting passions his appreciation for elite performance and true craftsmanship deepened.
For over a decade, the conviction that cue sports deserved that same level of respect in its apparel remained a quiet ambition. Now, that ambition has become reality. Shotsmith is the realisation of a long-held vision: a brand born from a genuine love of the game, designed for those who respect it as much as he does.
Our values and commitments to you and our communities
Understated sophistication
Quiet confidence. We believe quality should be proven by performance, not promises. We let the craftsmanship do the talking, so you can focus on the game.
Modern Heritage
We are rewriting the rulebook with respect for the past. We honor the traditions of the baize—the craftsmanship, the legends, and the stories of grief, glory, and outright hilarity of every player who came before us.
Open Excellence
Technical knowledge should educate, not intimidate. We celebrate the improvement as much as the achievement, creating a space where excellence inspires rather than excludes.
The Earned Hour
We understand that the time you spend on the table is earned through the time you spend off it. We honor the grind; whether it’s hours in the office, on the road, or on the practice table. Shotsmith is for the dedication behind the passion.